A collection of materials produced for an internal creative campaign focusing on the meaning of Pride. Using the slogan “Every Aspect Ratio Welcome," the campaign highlighted the connectivity between Pride and IMAX by looking at the past, present, and future of the LGBTQ movement through the lens of cinema. Using the IMAX Frame in a rainbow gradient as a framing device, the campaign ties back to the brand down to the proprietary 1.43:1 aspect ratio found in the campaign logo.