As a young brand with limited visual frameworks, Axiom Space needed a stronger foundation for its identity. As part of Axiom’s in-house creative studio, I played a key role in evolving and expanding the brand’s visual identity system, helping to establish a more comprehensive and expressive design system. I developed subdivision logo lockups, iconography system, built the brand’s icon library, and designed illustrations for various applications. Collaboratively, we also expanded the color palette to increase versatility. Through these efforts, Axiom Space’s brand is now better defined, more distinct, and highly scalable.